NOCTRL STUDIO®
For DTC Founders
For Creative & Marketing Teams
Strategy-Led Creative Direction
Strategic creative direction for
DTC brands with taste.
© 2025 NOCTRL STUDIO®

Brand & Marketing Strategist
Studio 97®
Ashley Kim

Brand & Marketing Strategist
Studio 97®
Ashley Kim
For DTC Founders
For Creative & Marketing Teams
Strategy-Led Creative Direction
Strategic creative direction for
DTC brands with taste.
© 2025 NOCTRL STUDIO®

Brand & Marketing Strategist
Studio 97®
Ashley Kim
Clients
Clients
(2020-25©)












Clients
(2020-25©)






(27)
Case Studies.
©2025
©2025
Real projects that transformed
with real results.
(27)
Case Studies.
©2025
Real projects that transformed
with real results.
Why choose me
Why choose me
Why choose me
Work with strategy.
Creative with intention.
Brands that convert.
Work with strategy.
Creative with intention.
Brands that convert.
Your digital journey begins with a conversation. Let's talk today.

Your digital journey begins with a conversation. Let's talk today.

Your digital journey begins with a conversation. Let's talk today.

When visuals and messaging align, every touchpoint feels intentional and it performs.
When visuals and messaging align, every touchpoint feels intentional and it performs.
01
Assets directed
Made to influence decisions, not fill space.
01
Assets directed
Made to influence decisions, not fill space.
01
Assets directed
Made to influence decisions, not fill space.
02
Up to 3x Stronger conversion
02
Up to 3x Stronger conversion
02
Up to 3x Stronger conversion
Where the Work Happens
Where the Work Happens
Where the Work Happens
Expertise.
Expertise.
(4)
(4)
(4)
(001)



Brand System
Strategic brand systems built to connect business goals with audience insight. Developed to stay consistent across every touchpoint.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Brand System
(002)



E-Commerce Growth Strategy
Performance-focused strategies designed to strengthen conversion across Amazon, Shopify, and omni-channel platforms.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
5+
E-Commerce Growth Strategy
(003)



Campaign & Content Architecture
Campaign and content frameworks built to improve long-term performance. Ideal for teams needing creative structure and consistent brand execution.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
5+
Campaign & Content Architecture
(004)



Creative Direction
Creative leadership that translates strategy into strong visual narratives and cohesive brand experiences.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Creative Direction
(001)



Brand System
Strategic brand systems built to connect business goals with audience insight. Developed to stay consistent across every touchpoint.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Brand System
(002)



E-Commerce Growth Strategy
Performance-focused strategies designed to strengthen conversion across Amazon, Shopify, and omni-channel platforms.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
5+
E-Commerce Growth Strategy
(003)



Campaign & Content Architecture
Campaign and content frameworks built to improve long-term performance. Ideal for teams needing creative structure and consistent brand execution.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
5+
Campaign & Content Architecture
(004)



Creative Direction
Creative leadership that translates strategy into strong visual narratives and cohesive brand experiences.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Creative Direction
(001)



Brand System
Strategic brand systems built to connect business goals with audience insight. Developed to stay consistent across every touchpoint.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Brand System
(002)



E-Commerce Growth Strategy
Performance-focused strategies designed to strengthen conversion across Amazon, Shopify, and omni-channel platforms.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
5+
E-Commerce Growth Strategy
(003)



Campaign & Content Architecture
Campaign and content frameworks built to improve long-term performance. Ideal for teams needing creative structure and consistent brand execution.
Categories
Packaging design
Logo design
Rebranding
Typography
5+
Campaign & Content Architecture
(004)



Creative Direction
Creative leadership that translates strategy into strong visual narratives and cohesive brand experiences.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Creative Direction



About NOCTRL
About NOCTRL
About NOCTRL
NOCTRL STUDIO®
NOCTRL STUDIO®
NOCTRL STUDIO®
Aesthetic upgrades don’t convert.
Strategic consistency does.
Aesthetic upgrades don’t convert.
Strategic consistency does.
Aesthetic upgrades
don’t convert.
Strategic
consistency does.
Strong strategy creates trust.
Consistent execution turns trust into conversions.
01

Identify what the brand actually needs
01

Identify what the brand actually needs
01

Identify what the brand actually needs
02

Audit every touchpoint with intention
02

Audit every touchpoint with intention
02

Audit every touchpoint with intention
03

Build the strategy that guides all execution
03

Build the strategy that guides all execution
03

Build the strategy that guides all execution
04

Create visuals that communicate, not decorate
04

Create visuals that communicate, not decorate
04

Create visuals that communicate, not decorate
Testimonials
Testimonials
Testimonials
Experiences.
©2025
©2025
©2025
4.9
4.9
/5
delivered projects that helped companies generate real results.
NOCTRL STUDIO®
NOCTRL STUDIO®
NOCTRL STUDIO®




56+
Trusted by
clients worldwide




56+
Trusted by
clients worldwide




56+
Trusted by
clients worldwide

Iain Macfadyen
RGS COnsultants
Ashley delivers. She’s responsive, adaptable, and works hard to understand our direction and elevate it. The branding, website, and LinkedIn improvements already reflect that, and she’s become a trusted extension of our team.

Iain Macfadyen
RGS COnsultants
Ashley delivers. She’s responsive, adaptable, and works hard to understand our direction and elevate it. The branding, website, and LinkedIn improvements already reflect that, and she’s become a trusted extension of our team.

Iain Macfadyen
RGS COnsultants
Ashley delivers. She’s responsive, adaptable, and works hard to understand our direction and elevate it. The branding, website, and LinkedIn improvements already reflect that, and she’s become a trusted extension of our team.

Chris Heath
Geme
Ashley is a responsive and skilled leader.She is autonomous, self-driven. She's able to pick up new tasks quickly beyond her existing skill sets. I appreciate her hard work and valuable insights.

Chris Heath
Geme
Ashley is a responsive and skilled leader.She is autonomous, self-driven. She's able to pick up new tasks quickly beyond her existing skill sets. I appreciate her hard work and valuable insights.

Chris Heath
Geme
Ashley is a responsive and skilled leader.She is autonomous, self-driven. She's able to pick up new tasks quickly beyond her existing skill sets. I appreciate her hard work and valuable insights.

Yuna Kim
Mouvoir
Ashley played a crucial role in setting the foundation of Mouvoir. She was knowledgeable in brand strategies and her ability to grasp our brand’s essence verbally and visually was impressive.

Yuna Kim
Mouvoir
Ashley played a crucial role in setting the foundation of Mouvoir. She was knowledgeable in brand strategies and her ability to grasp our brand’s essence verbally and visually was impressive.

Yuna Kim
Mouvoir
Ashley played a crucial role in setting the foundation of Mouvoir. She was knowledgeable in brand strategies and her ability to grasp our brand’s essence verbally and visually was impressive.
Revenue generation
Revenue generation
Revenue generation
increase in YoY Conversion Rate
increase in YoY Conversion Rate
increase in YoY Conversion Rate
Years of in-house and freelance leadership
Years of in-house and freelance leadership
Years of in-house and freelance leadership
NOCTRL STUDIO®
NOCTRL STUDIO®
NOCTRL STUDIO®
Every project we take on is designed for long-term success.
Our approach is simple: we focus on functionality, and clarity, ensuring that every project serves a clear purpose.
Our approach is simple: we focus on functionality, and clarity, ensuring that every project serves a clear purpose.
FAQ.
FAQ.
Got questions? I’ve got answers. Here’s everything you need to know about working with me.
I focus on projects that need clear strategic direction and creative leadership. This includes email flows, campaign and content strategy, brand identity and rebrands, website strategy, and AI-generated assets. I also support teams in a fractional role when they need ongoing guidance and consistent execution.
I’m open to all three, depending on the scope and alignment. I do my best work in environments that value autonomy, clarity, and creative thinking. I’m especially interested in opportunities that offer flexibility and revenue-tied impact, where strategy and execution directly contribute to measurable growth.
Yes, only as part of a larger brand, marketing, or campaign system. I don’t take on one-off design tasks unless they’re part of a bigger strategic build.
Absolutely. I often collaborate with internal teams, creative departments, and external agencies to unify execution and guide cohesive direction.
I provide mentorship, training, and clear documentation so your team can grow without losing alignment long-term.
Yes. I’m based in Vancouver, Canada, but fully open to international clients and remote roles. I also work across different industries. Strong brand strategy and conversion-focused thinking apply anywhere, as long as there’s a clear problem to solve and a team ready to grow.
I focus on projects that need clear strategic direction and creative leadership. This includes email flows, campaign and content strategy, brand identity and rebrands, website strategy, and AI-generated assets. I also support teams in a fractional role when they need ongoing guidance and consistent execution.
I’m open to all three, depending on the scope and alignment. I do my best work in environments that value autonomy, clarity, and creative thinking. I’m especially interested in opportunities that offer flexibility and revenue-tied impact, where strategy and execution directly contribute to measurable growth.
Yes, only as part of a larger brand, marketing, or campaign system. I don’t take on one-off design tasks unless they’re part of a bigger strategic build.
Absolutely. I often collaborate with internal teams, creative departments, and external agencies to unify execution and guide cohesive direction.
I provide mentorship, training, and clear documentation so your team can grow without losing alignment long-term.
Yes. I’m based in Vancouver, Canada, but fully open to international clients and remote roles. I also work across different industries. Strong brand strategy and conversion-focused thinking apply anywhere, as long as there’s a clear problem to solve and a team ready to grow.
I focus on projects that need clear strategic direction and creative leadership. This includes email flows, campaign and content strategy, brand identity and rebrands, website strategy, and AI-generated assets. I also support teams in a fractional role when they need ongoing guidance and consistent execution.
I’m open to all three, depending on the scope and alignment. I do my best work in environments that value autonomy, clarity, and creative thinking. I’m especially interested in opportunities that offer flexibility and revenue-tied impact, where strategy and execution directly contribute to measurable growth.
Yes, only as part of a larger brand, marketing, or campaign system. I don’t take on one-off design tasks unless they’re part of a bigger strategic build.
Absolutely. I often collaborate with internal teams, creative departments, and external agencies to unify execution and guide cohesive direction.
I provide mentorship, training, and clear documentation so your team can grow without losing alignment long-term.
Yes. I’m based in Vancouver, Canada, but fully open to international clients and remote roles. I also work across different industries. Strong brand strategy and conversion-focused thinking apply anywhere, as long as there’s a clear problem to solve and a team ready to grow.
© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand
or expand your team?
Let's Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.

Let’s talk.
Ready to strengthen your brand
or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.

© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.










