NOCTRL STUDIO®

NOCTRL

NOCTRL

fabrica

®

For DTC Founders

For Creative & Marketing Teams

Strategy-Led Creative Direction

Strategic creative direction for
DTC brands with taste.

© 2025 NOCTRL STUDIO®

Brand & Marketing Strategist

Studio 97®

Ashley Kim

Brand & Marketing Strategist

Studio 97®

Ashley Kim

NOCTRL

fabrica

®

For DTC Founders

For Creative & Marketing Teams

Strategy-Led Creative Direction

Strategic creative direction for
DTC brands with taste.

© 2025 NOCTRL STUDIO®

Brand & Marketing Strategist

Studio 97®

Ashley Kim

Clients

Clients

(2020-25©)

Clients

(2020-25©)

(27)

Case Studies.

©2025

©2025

Real projects that transformed
with real results.

(27)

Case Studies.

©2025

Real projects that transformed
with real results.

Why choose me

Why choose me

Why choose me

Work with strategy.
Creative with intention.
Brands that convert.

Work with strategy.
Creative with intention.
Brands that convert.

Your digital journey begins with a conversation. Let's talk today.

Close-up portrait of a person wearing a gray insulated hooded jacket with the hood up, showing their face framed by the hood against a light background.

Your digital journey begins with a conversation. Let's talk today.

Close-up portrait of a person wearing a gray insulated hooded jacket with the hood up, showing their face framed by the hood against a light background.

Your digital journey begins with a conversation. Let's talk today.

Close-up portrait of a person wearing a gray insulated hooded jacket with the hood up, showing their face framed by the hood against a light background.

When visuals and messaging align, every touchpoint feels intentional and it performs.

When visuals and messaging align, every touchpoint feels intentional and it performs.

0+

01

Assets directed

Made to influence decisions, not fill space.

0+

01

Assets directed

Made to influence decisions, not fill space.

0+

01

Assets directed

Made to influence decisions, not fill space.

0x

02

Up to 3x Stronger conversion

0x

02

Up to 3x Stronger conversion

0x

02

Up to 3x Stronger conversion

Where the Work Happens

Where the Work Happens

Where the Work Happens

Expertise.

Expertise.

(4)

(4)

(4)

(001)

Brand System

Strategic brand systems built to connect business goals with audience insight. Developed to stay consistent across every touchpoint.

Categories

Packaging design

Logo design

Rebranding

Typography

Guidelines

Visual identity

6+

Brand System

(002)

E-Commerce Growth Strategy

Performance-focused strategies designed to strengthen conversion across Amazon, Shopify, and omni-channel platforms.

Categories

Packaging design

Logo design

Rebranding

Typography

Guidelines

5+

E-Commerce Growth Strategy

(003)

Campaign & Content Architecture

Campaign and content frameworks built to improve long-term performance. Ideal for teams needing creative structure and consistent brand execution.

Categories

Packaging design

Logo design

Rebranding

Typography

Guidelines

5+

Campaign & Content Architecture

(004)

Creative Direction

Creative leadership that translates strategy into strong visual narratives and cohesive brand experiences.

Categories

Packaging design

Logo design

Rebranding

Typography

Guidelines

Visual identity

6+

Creative Direction

(001)

Brand System

Strategic brand systems built to connect business goals with audience insight. Developed to stay consistent across every touchpoint.

Categories

Packaging design

Logo design

Rebranding

Typography

Guidelines

Visual identity

6+

Brand System

(002)

E-Commerce Growth Strategy

Performance-focused strategies designed to strengthen conversion across Amazon, Shopify, and omni-channel platforms.

Categories

Packaging design

Logo design

Rebranding

Typography

Guidelines

5+

E-Commerce Growth Strategy

(003)

Campaign & Content Architecture

Campaign and content frameworks built to improve long-term performance. Ideal for teams needing creative structure and consistent brand execution.

Categories

Packaging design

Logo design

Rebranding

Typography

Guidelines

5+

Campaign & Content Architecture

(004)

Creative Direction

Creative leadership that translates strategy into strong visual narratives and cohesive brand experiences.

Categories

Packaging design

Logo design

Rebranding

Typography

Guidelines

Visual identity

6+

Creative Direction

(001)

Brand System

Strategic brand systems built to connect business goals with audience insight. Developed to stay consistent across every touchpoint.

Categories

Packaging design

Logo design

Rebranding

Typography

Guidelines

Visual identity

6+

Brand System

(002)

E-Commerce Growth Strategy

Performance-focused strategies designed to strengthen conversion across Amazon, Shopify, and omni-channel platforms.

Categories

Packaging design

Logo design

Rebranding

Typography

Guidelines

5+

E-Commerce Growth Strategy

(003)

Campaign & Content Architecture

Campaign and content frameworks built to improve long-term performance. Ideal for teams needing creative structure and consistent brand execution.

Categories

Packaging design

Logo design

Rebranding

Typography

5+

Campaign & Content Architecture

(004)

Creative Direction

Creative leadership that translates strategy into strong visual narratives and cohesive brand experiences.

Categories

Packaging design

Logo design

Rebranding

Typography

Guidelines

Visual identity

6+

Creative Direction

Dark gradiend background
Dark gradiend background
Dark gradiend background

About NOCTRL

About NOCTRL

About NOCTRL

NOCTRL STUDIO®

NOCTRL STUDIO®

NOCTRL STUDIO®

Aesthetic upgrades don’t convert.
Strategic consistency does.

Aesthetic upgrades don’t convert.
Strategic consistency does.

Aesthetic upgrades
don’t convert.
Strategic
consistency does.

Strong strategy creates trust.
Consistent execution turns trust into conversions.

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Identify what the brand actually needs

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Identify what the brand actually needs

01

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Identify what the brand actually needs

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Audit every touchpoint with intention

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Audit every touchpoint with intention

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Audit every touchpoint with intention

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Build the strategy that guides all execution

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Build the strategy that guides all execution

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Build the strategy that guides all execution

04

Hands working on a device or document, representing professional results delivered to clients.

Create visuals that communicate, not decorate

04

Hands working on a device or document, representing professional results delivered to clients.

Create visuals that communicate, not decorate

04

Hands working on a device or document, representing professional results delivered to clients.

Create visuals that communicate, not decorate

Testimonials

Testimonials

Testimonials

Experiences.

©2025

©2025

©2025

4.9

4.9

/5

delivered projects that helped companies generate real results.

NOCTRL STUDIO®

NOCTRL STUDIO®

NOCTRL STUDIO®

56+

Trusted by

clients worldwide

56+

Trusted by

clients worldwide

56+

Trusted by

clients worldwide

Iain Macfadyen

RGS COnsultants

Ashley delivers. She’s responsive, adaptable, and works hard to understand our direction and elevate it. The branding, website, and LinkedIn improvements already reflect that, and she’s become a trusted extension of our team.

Iain Macfadyen

RGS COnsultants

Ashley delivers. She’s responsive, adaptable, and works hard to understand our direction and elevate it. The branding, website, and LinkedIn improvements already reflect that, and she’s become a trusted extension of our team.

Iain Macfadyen

RGS COnsultants

Ashley delivers. She’s responsive, adaptable, and works hard to understand our direction and elevate it. The branding, website, and LinkedIn improvements already reflect that, and she’s become a trusted extension of our team.

Chris Heath

Geme

Ashley is a responsive and skilled leader.She is autonomous, self-driven. She's able to pick up new tasks quickly beyond her existing skill sets. I appreciate her hard work and valuable insights.

Chris Heath

Geme

Ashley is a responsive and skilled leader.She is autonomous, self-driven. She's able to pick up new tasks quickly beyond her existing skill sets. I appreciate her hard work and valuable insights.

Chris Heath

Geme

Ashley is a responsive and skilled leader.She is autonomous, self-driven. She's able to pick up new tasks quickly beyond her existing skill sets. I appreciate her hard work and valuable insights.

Yuna Kim

Mouvoir

Ashley played a crucial role in setting the foundation of Mouvoir. She was knowledgeable in brand strategies and her ability to grasp our brand’s essence verbally and visually was impressive.

Yuna Kim

Mouvoir

Ashley played a crucial role in setting the foundation of Mouvoir. She was knowledgeable in brand strategies and her ability to grasp our brand’s essence verbally and visually was impressive.

Yuna Kim

Mouvoir

Ashley played a crucial role in setting the foundation of Mouvoir. She was knowledgeable in brand strategies and her ability to grasp our brand’s essence verbally and visually was impressive.

0m+

Revenue generation

0m+

Revenue generation

0m+

Revenue generation

0%

increase in YoY Conversion Rate

0%

increase in YoY Conversion Rate

0%

increase in YoY Conversion Rate

0+

Years of in-house and freelance leadership

0+

Years of in-house and freelance leadership

0+

Years of in-house and freelance leadership

NOCTRL STUDIO®

NOCTRL STUDIO®

NOCTRL STUDIO®

Every project we take on is designed for long-term success.

Our approach is simple: we focus on functionality, and clarity, ensuring that every project serves a clear purpose.

Our approach is simple: we focus on functionality, and clarity, ensuring that every project serves a clear purpose.

FAQ.

FAQ.

Got questions? I’ve got answers. Here’s everything you need to know about working with me.

What kind of projects do you take on?
icon

I focus on projects that need clear strategic direction and creative leadership. This includes email flows, campaign and content strategy, brand identity and rebrands, website strategy, and AI-generated assets. I also support teams in a fractional role when they need ongoing guidance and consistent execution.

Are you available for full-time, part-time or freelance roles?
icon

I’m open to all three, depending on the scope and alignment. I do my best work in environments that value autonomy, clarity, and creative thinking. I’m especially interested in opportunities that offer flexibility and revenue-tied impact, where strategy and execution directly contribute to measurable growth.

Do you offer visual design services?
icon

Yes, only as part of a larger brand, marketing, or campaign system. I don’t take on one-off design tasks unless they’re part of a bigger strategic build.

Can you work with our in-house team or agency partners?
icon

Absolutely. I often collaborate with internal teams, creative departments, and external agencies to unify execution and guide cohesive direction.

Do you offer ongoing support after the initial project?
icon

I provide mentorship, training, and clear documentation so your team can grow without losing alignment long-term.

Do you take on international projects?
icon

Yes. I’m based in Vancouver, Canada, but fully open to international clients and remote roles. I also work across different industries. Strong brand strategy and conversion-focused thinking apply anywhere, as long as there’s a clear problem to solve and a team ready to grow.

What kind of projects do you take on?
icon

I focus on projects that need clear strategic direction and creative leadership. This includes email flows, campaign and content strategy, brand identity and rebrands, website strategy, and AI-generated assets. I also support teams in a fractional role when they need ongoing guidance and consistent execution.

Are you available for full-time, part-time or freelance roles?
icon

I’m open to all three, depending on the scope and alignment. I do my best work in environments that value autonomy, clarity, and creative thinking. I’m especially interested in opportunities that offer flexibility and revenue-tied impact, where strategy and execution directly contribute to measurable growth.

Do you offer visual design services?
icon

Yes, only as part of a larger brand, marketing, or campaign system. I don’t take on one-off design tasks unless they’re part of a bigger strategic build.

Can you work with our in-house team or agency partners?
icon

Absolutely. I often collaborate with internal teams, creative departments, and external agencies to unify execution and guide cohesive direction.

Do you offer ongoing support after the initial project?
icon

I provide mentorship, training, and clear documentation so your team can grow without losing alignment long-term.

Do you take on international projects?
icon

Yes. I’m based in Vancouver, Canada, but fully open to international clients and remote roles. I also work across different industries. Strong brand strategy and conversion-focused thinking apply anywhere, as long as there’s a clear problem to solve and a team ready to grow.

What kind of projects do you take on?
icon

I focus on projects that need clear strategic direction and creative leadership. This includes email flows, campaign and content strategy, brand identity and rebrands, website strategy, and AI-generated assets. I also support teams in a fractional role when they need ongoing guidance and consistent execution.

Are you available for full-time, part-time or freelance roles?
icon

I’m open to all three, depending on the scope and alignment. I do my best work in environments that value autonomy, clarity, and creative thinking. I’m especially interested in opportunities that offer flexibility and revenue-tied impact, where strategy and execution directly contribute to measurable growth.

Do you offer visual design services?
icon

Yes, only as part of a larger brand, marketing, or campaign system. I don’t take on one-off design tasks unless they’re part of a bigger strategic build.

Can you work with our in-house team or agency partners?
icon

Absolutely. I often collaborate with internal teams, creative departments, and external agencies to unify execution and guide cohesive direction.

Do you offer ongoing support after the initial project?
icon

I provide mentorship, training, and clear documentation so your team can grow without losing alignment long-term.

Do you take on international projects?
icon

Yes. I’m based in Vancouver, Canada, but fully open to international clients and remote roles. I also work across different industries. Strong brand strategy and conversion-focused thinking apply anywhere, as long as there’s a clear problem to solve and a team ready to grow.

NOCTRL STUDIO®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 NOCTRL STUDIO®

Let’s talk.

Ready to strengthen your brand
or expand your team?
Let's Start the conversation.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Dark gradiend background

NOCTRL STUDIO®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Ready to strengthen your brand
or expand your team?
Start the conversation.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Dark gradiend background

NOCTRL STUDIO®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 NOCTRL STUDIO®

Let’s talk.

Ready to strengthen your brand or expand your team?
Start the conversation.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Dark gradiend background