Geme
Brand Direction
DTC Jewelry & Lifestyle Brand
About the project
A comprehensive brand refresh for Geme, spanning creative direction, team leadership, web design, product concept development, and jewelry design. Resulting in a 12% lift in sales and a 9% increase in conversion.
Geme’s brand evolution required a more cohesive visual system and stronger creative leadership to match its growing audience. The team was guided through a full rebrand, modernized website experience, elevated product storytelling, and new jewelry concept development aligned with the updated identity. The refreshed creative system improved clarity, strengthened aesthetic consistency, and enhanced how products were presented across digital touchpoints. With a clearer visual language and a stronger internal design process, the brand achieved measurable gains.
