Aykah.
Aykah.
Introduction
Introduction
In 2024, Aykah engaged NOCTRL Studio for a full brand repositioning. Including identity development, AI-supported visual production, platform optimization, and campaign direction. The work unified Amazon, email, and e-commerce into a cohesive, strategically aligned brand experience.
Year
2025
Industry
Home & Interior
Scope of work
Creative Direction / E-commerce Strategy / Content & Campaign Design
Creative Direction / E-commerce Strategy / Content & Campaign Design
Timeline
Aykah.
12 months
Introduction
In 2024, Aykah engaged NOCTRL Studio for a full brand repositioning. Including identity development, AI-supported visual production, platform optimization, and campaign direction. The work unified Amazon, email, and e-commerce into a cohesive, strategically aligned brand experience.
Year
2025
Industry
Home & Interior
Scope of work
Creative Direction / E-commerce Strategy / Content & Campaign Design
Timeline
Aykah.
Challenges
Challenges
Challenges
Aykah had a standout product line, but their brand experience didn’t reflect it. Their presence blended into a crowded furniture market, offering little to distinguish their value or build trust with customers. Key issues included:
Aykah had a standout product line, but their brand experience didn’t reflect it. Their presence blended into a crowded furniture market, offering little to distinguish their value or build trust with customers. Key issues included:
Aykah had a standout product line, but their brand experience didn’t reflect it. Their presence blended into a crowded furniture market, offering little to distinguish their value or build trust with customers. Key issues included:
Generic Amazon listings with unremarkable visuals and messaging
An unpolished website that lacked clarity and conversion strategy
No clear brand identity to differentiate them from competitors
Missing foundational systems like email flows and customer retention tools
The Work
The Work
The Work
Rebuilt Aykah’s identity with a more trustworthy, storage-first brand direction
Moved the brand away from the bright pink palette and unmemorable logo
Introduced AI-generated image assets to streamline production and reduce costs
Designed new email marketing flows and seasonal campaigns
Optimised Amazon A+ content and product listings for clearer communication and stronger conversion
Rebuilt Aykah’s identity with a more trustworthy, storage-first brand direction
Moved the brand away from the bright pink palette and unmemorable logo
Introduced AI-generated image assets to streamline production and reduce costs
Designed new email marketing flows and seasonal campaigns
Optimised Amazon A+ content and product listings for clearer communication and stronger conversion
New Visual Identity
Retential Emails
Final thoughts
Final thoughts
This project reaffirmed that enduring brand identity is built at the intersection of audience insight, core strengths, and emotional clarity.
When these elements align, the brand gains a foundation that not only communicates effectively but grows with intention
Final thoughts
Final thoughts
This project reaffirmed that enduring brand identity is built at the intersection of audience insight, core strengths, and emotional clarity.
When these elements align, the brand gains a foundation that not only communicates effectively but grows with intention
Final Results
+
+
56%
56%
Amazon Ordered Units
+
56%
Amazon Ordered Units
+
+
38%
38%
Official Website Sales
+
38%
Official Website Sales
+
+
45%
Average Abandon Cart Email Open Rates
NOCTRL STUDIO®
NOCTRL STUDIO®
NOCTRL STUDIO®
(2019-25©)
© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand
or expand your team?
Let's Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Ready to strengthen your brand
or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.