MOD Lighting
MOD Lighting
Introduction
Introduction
MOD Lighting is a luxury DTC lighting brand known for its sleek, modern fixtures. The project focused on improving brand consistency and elevating design across email, social, and Amazon touchpoints.
Year
2023
Industry
DTC & B2B Lighting
Scope of work
Content & Campaign Design /
Creative Direction /
Project Management
Content & Campaign Design /
Creative Direction /
Project Management
Timeline
MOD Lighting
3 months
Introduction
MOD Lighting is a luxury DTC lighting brand known for its sleek, modern fixtures. The project focused on improving brand consistency and elevating design across email, social, and Amazon touchpoints.
Year
2023
Industry
DTC & B2B Lighting
Scope of work
Content & Campaign Design /
Creative Direction /
Project Management
Timeline
MOD Lighting
Challenges
Challenges
Challenges
MOD had a premium visual identity but struggled with inconsistent application across platforms. The brand needed a system to unify its marketing assets and better reflect its elevated positioning, especially across Instagram and email where visuals directly influenced engagement and conversion.
MOD had a premium visual identity but struggled with inconsistent application across platforms. The brand needed a system to unify its marketing assets and better reflect its elevated positioning, especially across Instagram and email where visuals directly influenced engagement and conversion.
MOD had a premium visual identity but struggled with inconsistent application across platforms. The brand needed a system to unify its marketing assets and better reflect its elevated positioning, especially across Instagram and email where visuals directly influenced engagement and conversion.
Key issues included:
Amazon A+ content needed clearer hierarchy, better storytelling, and stronger visuals
Social launch assets were inconsistent and didn’t align with a unified visual direction
Fragmented creative output made campaigns feel disjointed across platforms
Email templates lacked structure and didn’t reflect a premium brand experience
The Work
The Work
The Work
Standardized visual direction for social content and paid assets
Updated Amazon listing creatives for clarity, hierarchy, and conversion
Built repeatable asset systems to speed up campaign turnaround
Strengthened overall design discipline to support luxury positioning
Refined email design templates for more consistent brand expression
Standardized visual direction for social content and paid assets
Updated Amazon listing creatives for clarity, hierarchy, and conversion
Built repeatable asset systems to speed up campaign turnaround
Strengthened overall design discipline to support luxury positioning
Refined email design templates for more consistent brand expression
Email Template Design
Content Strategy
Final thoughts
Final thoughts
This project highlighted how small shifts in structure and consistency can significantly elevate brand perception in the DTC space.
Luxury brands rely on visual coherence to maintain trust and justify value. When execution becomes consistent and disciplined, the brand gains clarity. Every touchpoint communicates with more intention and impact.
Final thoughts
Final thoughts
This project highlighted how small shifts in structure and consistency can significantly elevate brand perception in the DTC space.
Luxury brands rely on visual coherence to maintain trust and justify value. When execution becomes consistent and disciplined, the brand gains clarity. Every touchpoint communicates with more intention and impact.
Final Results
+
+
26%
26%
increase in Instagram story views following refreshed templates
+
26%
increase in Instagram story views following refreshed templates
+
+
19%
19%
CTR on redesigned email modules
+
19%
CTR on redesigned email modules
+
+
40%
faster asset delivery using branded templates
NOCTRL STUDIO®
NOCTRL STUDIO®
NOCTRL STUDIO®
(2019-25©)
© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand
or expand your team?
Let's Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Ready to strengthen your brand
or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.