RGS Consultants.
RGS Consultants.
Introduction
Introduction
In 2025, RGS Consultants is a sustainability-focused advisory firm tapped me to lead a full rebrand and website build. With a growing online presence, they needed a brand identity that matched their values: trust, longevity, and professional authority.
Year
2025
Industry
Sustainable Consulting
Scope of work
Brand Identity / Web Design / Social Media Strategy
Brand Identity / Web Design / Social Media Strategy
Timeline
RGS Consultants.
2 months
Introduction
In 2025, RGS Consultants is a sustainability-focused advisory firm tapped me to lead a full rebrand and website build. With a growing online presence, they needed a brand identity that matched their values: trust, longevity, and professional authority.
Year
2025
Industry
Sustainable Consulting
Scope of work
Brand Identity / Web Design / Social Media Strategy
Timeline
RGS Consultants.
Challenges
Challenges
Challenges
RGS’s existing brand undersold their capability. Without a clear or credible identity system, the firm couldn’t communicate the sophistication of their work or the impact they deliver.
RGS’s existing brand undersold their capability. Without a clear or credible identity system, the firm couldn’t communicate the sophistication of their work or the impact they deliver.
RGS’s existing brand undersold their capability. Without a clear or credible identity system, the firm couldn’t communicate the sophistication of their work or the impact they deliver.
Key issues included:
Low readability and weak visual hierarchy
Generic stock iconography that diminished credibility
An unmemorable logo and palette with no strategic direction
A one-page website with no structure or depth
The Work
The Work
The Work
Replaced stock visuals with a cohesive, clarity-first visual system
Created polished client templates for presentations and communication
Designed a multi-page website with structured services and improved readability
Built a credible, professional identity aligned with RGS’s expertise
Replaced stock visuals with a cohesive, clarity-first visual system
Created polished client templates for presentations and communication
Designed a multi-page website with structured services and improved readability
Built a credible, professional identity aligned with RGS’s expertise
Brand Identity
Landing Page Before & After
Final thoughts
Final thoughts
RGS is now leading major projects, engaging at conferences, and partnering with municipalities, developers, and contractors province-wide. The refreshed identity brings clarity, confidence, and a visual system that supports the work they deliver.
This project emphasized that corporate identity relies on a foundation of clarity and credibility. Every visual touchpoint, from presentations to proposals, contributes to trust—and the system behind it must be strong enough to carry that weight.
Final thoughts
Final thoughts
RGS is now leading major projects, engaging at conferences, and partnering with municipalities, developers, and contractors province-wide. The refreshed identity brings clarity, confidence, and a visual system that supports the work they deliver.
This project emphasized that corporate identity relies on a foundation of clarity and credibility. Every visual touchpoint, from presentations to proposals, contributes to trust—and the system behind it must be strong enough to carry that weight.
Final Results
+
+
86%
86%
Increase in Site Sessions
+
86%
Increase in Site Sessions
+
+
98%
98%
Increase in Unique Visitors
+
98%
Increase in Unique Visitors
+
+
21%
Increase in Avg Session Duration
NOCTRL STUDIO®
NOCTRL STUDIO®
NOCTRL STUDIO®
(2019-25©)
© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand
or expand your team?
Let's Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Ready to strengthen your brand
or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.