MéLANT
MéLANT
Introduction
Introduction
Launched in 2020, MéLANT is an independent jewelry brand built on inclusive design and strategic brand development. It challenged traditional gender categories with minimal, expressive pieces, and grew into a successful small business through end-to-end creative direction, marketing, and operations.
Year
2020
Industry
DTC Jewelry
Scope of work
Web Design / Creative Direction / Team & Project Leadership
Web Design / Creative Direction / Team & Project Leadership
Timeline
MéLANT
2020 - 2024
Introduction
Launched in 2020, MéLANT is an independent jewelry brand built on inclusive design and strategic brand development. It challenged traditional gender categories with minimal, expressive pieces, and grew into a successful small business through end-to-end creative direction, marketing, and operations.
Year
2020
Industry
DTC Jewelry
Scope of work
Web Design / Creative Direction / Team & Project Leadership
Timeline
MéLANT
Challenges
Challenges
Challenges
MELANT was created to fill a gap in the jewelry market: high-quality, gender-inclusive pieces at an approachable price point. But building a brand from scratch meant more than good design. It meant finding the right audience, converting them online and offline, and communicating a clear message without a large marketing budget.
MELANT was created to fill a gap in the jewelry market: high-quality, gender-inclusive pieces at an approachable price point. But building a brand from scratch meant more than good design. It meant finding the right audience, converting them online and offline, and communicating a clear message without a large marketing budget.
MELANT was created to fill a gap in the jewelry market: high-quality, gender-inclusive pieces at an approachable price point. But building a brand from scratch meant more than good design. It meant finding the right audience, converting them online and offline, and communicating a clear message without a large marketing budget.
Key issues included:
Creating a distinctive brand identity on a limited budget
Converting potential customers online without brand awareness
Building trust and credibility in a crowded, gendered jewelry market
The Work
The Work
The Work
Gender-neutral product photography and styled campaigns
Shopify storefront with free local pickup
Pop-up shop event visuals with other local businesses
Instagram stories and social proof highlights
Handwritten thank-you notes and customer packaging
Gender-neutral product photography and styled campaigns
Shopify storefront with free local pickup
Pop-up shop event visuals with other local businesses
Instagram stories and social proof highlights
Handwritten thank-you notes and customer packaging
Final thoughts
Final thoughts
This project proved that a thoughtful, community-first strategy can grow a brand even on a small budget. It built a loyal customer base through referrals and social proof, generated consistent revenue from part-time operations.
MELANT was my hands-on education in building and scaling a brand from the ground up.While shaping a brand that reflected my creative direction and values. The experience became a foundation for my approach to strategy and brand-building today.
Final thoughts
Final thoughts
This project proved that a thoughtful, community-first strategy can grow a brand even on a small budget. It built a loyal customer base through referrals and social proof, generated consistent revenue from part-time operations.
MELANT was my hands-on education in building and scaling a brand from the ground up.While shaping a brand that reflected my creative direction and values. The experience became a foundation for my approach to strategy and brand-building today.
Final Results
+
+
80%
80%
of customers came from referrals or word of mouth
+
80%
of customers came from referrals or word of mouth
+
+
31%
31%
revenue generated in the first two years running part-time
+
31%
revenue generated in the first two years running part-time
+
+
44%
repeat customer purchases in part-time operation of 2 years
NOCTRL STUDIO®
NOCTRL STUDIO®
NOCTRL STUDIO®
(2019-25©)
© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand
or expand your team?
Let's Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Ready to strengthen your brand
or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.