Mouvoir
Mouvoir
Introduction
Introduction
Mouvoir is a Korean fashion and movement brand that needed a digital presence to match the elegance and intentionality of their work. I was brought on to design and develop a website that visually communicated their values, showcased their new capsule collection, and introduced the brand’s refined aesthetic to the public for the first time.
Year
2019
Industry
Athleisure Apparel
Scope of work
Creative Direction / Web Design / E-commerce Strategy
Creative Direction / Web Design / E-commerce Strategy
Timeline
Mouvoir
15 Months
Introduction
Mouvoir is a Korean fashion and movement brand that needed a digital presence to match the elegance and intentionality of their work. I was brought on to design and develop a website that visually communicated their values, showcased their new capsule collection, and introduced the brand’s refined aesthetic to the public for the first time.
Year
2019
Industry
Athleisure Apparel
Scope of work
Creative Direction / Web Design / E-commerce Strategy
Timeline
Mouvoir
Challenges
Challenges
Challenges
While the product and concept were strong, Mouvoir’s identity was not yet expressed online. Their presence was limited to the Founder's Instagram and word-of-mouth. They needed a website that could establish credibility, convey quality, and offer an elevated experience without overwhelming the user.
While the product and concept were strong, Mouvoir’s identity was not yet expressed online. Their presence was limited to the Founder's Instagram and word-of-mouth. They needed a website that could establish credibility, convey quality, and offer an elevated experience without overwhelming the user.
While the product and concept were strong, Mouvoir’s identity was not yet expressed online. Their presence was limited to the Founder's Instagram and word-of-mouth. They needed a website that could establish credibility, convey quality, and offer an elevated experience without overwhelming the user.
No existing website or structure to house their growing product line
Lack of visual storytelling to express the brand’s philosophy
No clear user journey or purchase flow
Absence of foundational brand guidelines or scalable content system
The Work
The Work
The Work
Final thoughts
Final thoughts
Mouvoir’s launch drew immediate attention from local buyers and customers, with high praise for the site’s intuitive structure and elevated aesthetic. With a clear voice and visual identity, the brand was positioned for long-term growth—both in e-commerce and brand perception.
For us at Boltshift, this project was an opportunity to push the boundaries of what a modern logistics website can achieve.
Final thoughts
Final thoughts
Mouvoir’s launch drew immediate attention from local buyers and customers, with high praise for the site’s intuitive structure and elevated aesthetic. With a clear voice and visual identity, the brand was positioned for long-term growth—both in e-commerce and brand perception.
For us at Boltshift, this project was an opportunity to push the boundaries of what a modern logistics website can achieve.
Final Results
+
+
71%
71%
users explored beyond the homepage
+
71%
users explored beyond the homepage
+
+
65%
65%
of product pages were scrolled to completion
+
65%
of product pages were scrolled to completion
+
+
100%
Limited capsule collection sold out within the first week of launch
NOCTRL STUDIO®
NOCTRL STUDIO®
NOCTRL STUDIO®
(2019-25©)
© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand
or expand your team?
Let's Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Ready to strengthen your brand
or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
© 2025 NOCTRL STUDIO®
Let’s talk.
Ready to strengthen your brand or expand your team?
Start the conversation.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.